How long should my listing title be?

Short. A feature plus a location works best, with the key words first, since search cards show the title on one line. The screen tells you if it is too short or too long.

How long should my description be?

Long enough to say what living there is like. The screen tells you if it is too short or too long.

Should I list amenities in my description?

No. Amenities, beds, baths, costs, and house rules already appear on your listing. Use the description for what those cannot say.

Should I mention downsides like stairs or street noise?

Yes. Guests staying for months trust the honest listing, and it prevents the complaint arriving mid-stay.

Should my title mention a nearby hospital or university?

Yes. It is often the reason a guest is moving to the area at all.

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Writing a Title and Description That Get Replies

Two boxes: a short title and a description of what it is like to live there. Here is what to put in them, and what you can safely leave out.

The itsFurnished Team·August 28, 2026

Writing a Title and Description That Get Replies

Two boxes. The title is a short name for your home that appears on its search card. The description is where you say everything the rest of your listing cannot. Each has a minimum and maximum length, and the screen tells you when you are outside them.

Do not repeat what your listing already says

Beds, baths, amenities, costs, and house rules all appear on your listing automatically. Spending your description on "2 bedrooms, 1 bath, Wi-Fi, washer" wastes the one space that can say something else.

The title

Specific, not clever. A feature plus a location works best. Search cards show the title on one line and cut off what does not fit, so put the important words first.

"Sunny two-bedroom near the medical center"
"Quiet garden apartment, 10 minutes to downtown"
"Top-floor condo with a real desk and fast Wi-Fi"

Skip exclamation marks, ALL CAPS, and words like cozy. If your home is near something people relocate for, like a hospital or a university, name it.

The description

Answer the questions a guest actually has:

What the home is like: light, layout, how it feels.
The neighborhood: what is walkable, where groceries are, how noisy the street gets.
Getting around: transit, and a rough commute to where people work.
Who it suits: a traveling nurse, a couple relocating, someone on a three-month contract.
Anything unusual: stairs with no elevator, a dog next door, a room that gets hot in August.

That last one feels like it costs you. It does the opposite. Guests choosing between a few homes trust the honest one, and a quirk disclosed up front is not a complaint mid-stay.

Keep it easy to read

Short paragraphs, plain words. Your line breaks are kept, and a long description is folded until a guest expands it, so lead with what matters most. Your reader is on a phone, comparing four homes, at night.

Common questions

How long should my listing title be?: Short. A feature plus a location works best, with the key words first, since search cards show the title on one line. The screen tells you if it is too short or too long.
How long should my description be?: Long enough to say what living there is like. The screen tells you if it is too short or too long.
Should I list amenities in my description?: No. Amenities, beds, baths, costs, and house rules already appear on your listing. Use the description for what those cannot say.
Should I mention downsides like stairs or street noise?: Yes. Guests staying for months trust the honest listing, and it prevents the complaint arriving mid-stay.
Should my title mention a nearby hospital or university?: Yes. It is often the reason a guest is moving to the area at all.